Today we are thrilled to announce that Fertility Focus has a new name – viO HealthTech! 

Over the last decade, fertility Focus has helped more than 40,000 women understand the best time to try to conceive through its OvuSense family of fertility monitors. With viO HealthTech, we are thrilled to be expanding our digital solutions with personalized support for common women’s health issues from puberty to menopause.

Derived from the Spanish meaning “a view” and Latin “I journey”, the name change reflects the Company’s natural evolution into Digital Therapeutics as we look to expand our current fertility offerings to encompass clinically-proven digital solutions for a woman’s entire health journey. Since the beginning, we have been at the forefront of breaking down the mythology of what constitutes a ‘normal’ cycle supporting more recent evidence, for instance, that although traditional thinking holds that a majority of women ovulate mid-cycle, less than 40% that struggle to conceive actually do. 

Building on OvuSense’s Success

Trusted all over the world, OvuSense’s family of fertility monitoring solutions has helped women pinpoint the best time to conceive during each cycle by identifying key patterns over time, providing them with the best possible chance of pregnancy. Over 215,000 reproductive cycles recorded with OvuSense led to the publication of ground-breaking research that has provided us further insight into the process of screening for and monitoring the treatment of common women’s health issues.

Building on this success, we will roll out a range of digital solutions that provide a targeted personalized approach to not only conception, but the management of Polycystic Ovary Syndrome (PCOS), miscarriage risk, pregnancy complications, diminished ovarian reserve and the link to peri-menopause, and the management of menopause itself. Current OvuSense customers can continue to use the OvuSense app for cycle and ovulation monitoring.

A Personal Matter for the Team

Like most of our community, the viO team has one thing in common – we’ve all been directly or indirectly affected by women’s health issues, whether through struggling to conceive, PCOS, endometriosis, irregular cycles, or another issue. It’s this collective experience that has driven us to invent products that provide clinically proven, accurate, and actionable information so that every woman can better understand her body on an individual basis.

This is especially true for our CEO Rob Milnes, who experienced this firsthand. When discussing the topic of the complete women’s health journey and the important role that his team will play in this journey, he said:

“Today’s healthcare systems tend to treat women’s health as a disjointed set of one-off needs that are only investigated and treated after valuable time has elapsed. My wife and I experienced this firsthand when struggling to conceive due to issues with insulin resistance and endometriosis, and again recently when she went through early menopause. Women want access to personalized health information and insights that can help them make informed decisions about their health not only when issues occur but to avoid those issues in the first place. The insight our products have already offered has led to a far more informed conception journey for our customers, and viO HealthTech now wants to help put women in control of their whole health journey.”

What Does a Healthcare Professional Have to Say? 

Not only will women find value in our expanded offerings, but medical providers are also seeing the benefits the technology can have for their patients. viO’s cutting-edge clinical research has led to the development of OvuSense® Pro, which provides doctors with detailed remote screening for potential causes of female sub-fertility, risk of miscarriage, and potential pregnancy complications. This clinical research will be utilized to expand our offerings to the entire women’s health continuum.

We recently connected with Hina Mazharuddin, healthcare professional and Executive Vice President of PAVMT, an organization dedicated to the rapidly growing field of virtual care and telemedicine. Hina works with patients, and as a medical provider, she understands the need for additional resources for women to better understand and take control of their health. See what she has to say below.

“As a medical provider, understanding a woman's cycle is an important part of understanding her holistic health. What is most impressive about viO’s health tech is its unique ability to easily capture nuances such as prolonged or shortened cycle phases using their unique OvuSense App coupled with the OvuCore Sensor for continuous Core Body Temperature (cCBT) measurements. This provides us with data for better management of medical conditions like PCOS, Infertility, Perimenopause, Menopause, and various menstrual disorders. Ultimately, these remote monitoring solutions are an excellent tool for healthcare professionals like myself to gain more insight into women’s health. Knowing this Class II medical device has been tested with clinical studies and holds multiple patents and publications is reassuring.”

Helping Women Gain More Insight Into their Health Together

Together, we hope to personally make a difference in women’s lives when it comes to their health journey, regardless of the stage of life they are in. We’re excited for this next stage in our evolution as we look to expand our current fertility offerings to provide clinically-proven digital solutions for the complete woman’s health journey. We hope you’ll join us, and stay tuned for more information on viO HealthTech!

To learn more about viO HealthTech for the consumer, visit www.hellovio.com, or visit www.viohealthtech.com for corporate information. Also, don’t forget to follow viO HealthTech on Twitter, Facebook, Instagram, and TikTok!